Change management, and especially downsizing, turning organizations around and developing new business models and strategic positions in order to remain competitive, is a big topic these days. During turbulent times companies seem to focus on how to become more efficient and cut cost as much as they can to ensure their survival. New growth is seldom on their agenda during a crisis.
But focusing on cost cutting only will leave them in a bad spot once the economy and business picks up again. The big question is, whether there is no solution, which would enable a company to manage cuts and prepare for new growth at the same time. Most managers think that the tension, between downsizing and growing, cannot be resolved and tend to focus on either one, usually triggered by external market conditions.
A new approach, called “Un:balanced Transformation” promises to provide a solution. The approach combines the focus on the necessary cuts, while at the same time addressing the need to build innovation capabilities for new growth. The underlying idea is that cutting in some areas should not hinder a company to grow in others.
The concept also offers a framework for addressing different types of change projects and puts forward different strategies and interventions to deal with each of them.
The first chapter of this new book “Managing cuts and new growth”, along with a table of content can be download at www.keepdeveloping.com.
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