From the category archives:

Publications

Strategy as practiced by companies today has many flaws.

Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation” synthesizes more than 200 books, articles, research papers and thousands of pages on strategy, strategic innovation, blue ocean strategy, value innovation, disruptive innovation, business model innovation and related topics into a comprehensive framework, providing an extensive overview and allowing companies to address the issues involved from different angles and view points.

It offers a new perspective, new tools and ideas on how to address strategic issues for enabling new growth by developing fresh answers to the classic questions in strategy: what business are you in, who is your customer, and how to organize to fulfill customers’ needs?

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Strategy Synthesis

by Marc Sniukas

Strategy Synthesis is the little brother of the world’s most sold text book on strategy by De Wit and Meyer. I contributed two case studies for the chapter on strategic change.

One on Grohe, illustrating the company’s turnaround and one on Hilti, highlighting their continuous change and the recent innovations in their business model.

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Change management, and especially downsizing, turning organizations around and developing new business models and strategic positions in order to remain competitive, is a big topic these days. During turbulent times companies seem to focus on how to become more efficient and cut cost as much as they can to ensure their survival. New growth is seldom on their agenda during a crisis.

But focusing on cost cutting only will leave them in a bad spot once the economy and business picks up again. The big question is, whether there is no solution, which would enable a company to manage cuts and prepare for new growth at the same time. Most managers think that the tension, between downsizing and growing, cannot be resolved and tend to focus on either one, usually triggered by external market conditions.

A new approach, called “Un:balanced Transformation” promises to provide a solution. The approach combines the focus on the necessary cuts, while at the same time addressing the need to build innovation capabilities for new growth. The underlying idea is that cutting in some areas should not hinder a company to grow in others.

The concept also offers a framework for addressing different types of change projects and puts forward different strategies and interventions to deal with each of them.

The first chapter of this new book “Managing cuts and new growth”, along with a table of content can be download at www.keepdeveloping.com.