Work & Cases
Picture this: 10:00 am Monday morning on a foggy November day in Vienna. Large conference room. About 50 managers waiting for me to open the conference and expecting (probably) the usual welcome blablabla. Instead I went on stage and hit the play button on my iPod. What music you’re wondering? Nine Inch Nails, “Terrible Lie”. Can [...]
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Ideas & Thinking
While Starbucks and Burger King have been suffering this year, global sales have been increasing for seven months in a row at McDonald’s. How exactly is the McCafé a strategic, business model innovation? Let’s have a look at the definition of Strategic Innovation (for more see this post). Strategic Innovation is about: new business models (including a [...]
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