Strategic Innovation. Business Model Innovation.
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Here is a set of questions helping you to think about your strategy, and find some new answers to the old questions of how to differentiate your company from your competitors, and find new paths for growth.
How to use it? Get your senior management team together and let them discuss the issues in small groups.
Download the guide as pdf: Reinventing your business
I recently ran a series of innovation workshops at a major German IT company. The goals were to (1) raise the knowledge of innovation and innovation tools, while (2) at the same time developing ideas for innovations.
The project consisted of 3 major steps:
First senior management defined areas within which the organization should innovate. In a 2 day workshop we had a look at different types of innovation using the innovation map, what innovation could mean to the organization, and we developed an innovation roadmap. Senior management chose 4 areas to focus innovation efforts: (1) Products and markets, (2) Collaboration with the customer, (3) Future workplace, and (4) Effectiveness of the business, which was mostly about management innovations.
Picture this:
10:00 am Monday morning on a foggy November day in Vienna. Large conference room. About 50 managers waiting for me to open the conference and expecting (probably) the usual welcome blablabla. Instead I went on stage and hit the play button on my iPod. What music you’re wondering? Nine Inch Nails, “Terrible Lie”.
Can you imagine their faces? I sure had their attention thereafter! I had their attention after this.
Of course I explained myself, illustrating what NIN has to do with business model innovation.The conference was a showcase for a large group event we developed to develop ideas for new business models.
The event has a three step process: [continue reading…]
