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While this Tiger Woods story has not been that featured in Europe, I came across several articles this week while being in the US.

Honestly I don’t care what Tiger did or did not do and whether he wants to share his motives or not.

What I find interesting to look at though is how Accenture reacted to events.

As you would expect from a good corporate citizen they didn’t want be associated with Woods and this kind of behavior, cheating, drinking and all that stuff, so they drop him immediately, withdrew from their relationship. So what’s the image you get? That Accenture is a good corporate citizen, whose employees don’t engage in these kinds of activities? (I happen to know a couple of people from university time that now work at Accenture. If their past behavior is an indication,…you get the point.) Another view might be that as soon as one does a mistake, Accenture ends the relationship. Is that the rule for its employees? Still another might be that as soon as it gets a bit complicated and the going gets tough Accenture quits. Yet another way of interpreting Accenture’s behavior might be that as soon as Accenture can no longer profit from you, you’re out. I’m sure you have your own take on it. I highly doubt that Accenture and all the people having decided to drop Tiger are flawless.

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I saw a presentation by Shaun Smith at the London Business Forum on his new book to be published towards the end of the year today.

Smith argues that a major shift is happening in business and society currently and that organizations need to become bolder, braver and more innovative to remain relevant. One can’t argue with that.

Although the ideas aren’t new (at least not to the regular readers of these pages) he had a couple of interesting examples to make his case. Let’s have a look. [continue reading…]