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Brand Innovation

Ideas & Thinking

Keep it simple: A new easy product line at Melitta

I find buying coffee can be a complicated experience. My supermarket features at least 20 different brands and they all have at least 10 blends each. And usually coffee names don’t tell me anything about the taste I can expect. So I was really relieved to see the new Melitta line of morning coffees: Melitta [...]

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