Perspectives
When thinking about launching an innovation initiative you are faced with the question of how to do so. There are numerous ways and possibilities. Shall you launch a company wide program or rather use a focused team? Do you need a formal process or will you use informal communities of practice? Do you want your [...]
read more >
Perspectives
P&G distinguishes between 3 different types of innovation: Commercial innovation, focusing on the new usages of existing products without packaging or product changes. Sustaining innovation, consisting of improvements or extensions of existing products and brands. Disruptive innovation, creating new categories, segments, and sources of consumption. To make these innovations systemic, P&G sees eight main drivers, [...]
read more >
