Inspired by IDEO’s method cards, motivated by the success the Reinventing your Business series posts had and driven by the need for a workshop tool I recently created this card deck as a collection of inspiration for value innovation, market innovation and business model innovation. I used the deck with 120 managers in a large group event setting.
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Reinvent your Business
Here’s the slide deck from a 1/2 day workshop for the paperJam Business Club in Luxembourg on strategic innovation.
See pictures of the event at the paperJam website. Here’s a summary of the workshop at the paperJam website.
paperJam Workshop on Strategic Innovation
View more presentations from Marc Sniukas.
Part 1 of the reinvent your business series looked at “market innovation”, in part 2 I outlined 9 ways for “value innovation”. This final part will conclude the series with 8 ways to reinvent your business model.
Essentialy the business model is about how to create, capture and deliver your value proposition. It’s about what activities and resources are necessary and how the company deploys them, including those outsourced. Of course all of these decisions will have an impact on your revenue and your costs, so we’ll have a look at these dimensions too.
Here is a set of questions helping you to think about your strategy, and find some new answers to the old questions of how to differentiate your company from your competitors, and find new paths for growth.
How to use it? Get your senior management team together and let them discuss the issues in small groups.
Download the guide as pdf: Reinventing your business
In part 1 of the reinventing your business series, I outlined 1 general approach to business reinvention, and 7 ways to invent new markets and customer segments, what I call “Market Innovation”.
This post will focus on your value proposition and I will describe 9 ways to “Value Innovation” and provide inspiration on how to enhance the value you offer.
Remember, reinventing your business is a matter of switching perspectives and challenging your mental models and the “way we do things around here”. It could well be that you employ #9 already, but then pick another one that suits you better. It’s not about implementing all 25 ways at the end. But it’s about choosing those that will bring you further. Also don’t go for the easiest one. Look at the list and think about which idea irritates you the most. Why is that so? What is your mental model in that area? Why don’t you believe that something like this can work? Why do you believe that others do work? Use the ideas not only to inspire yourself and your team, but also as a way of exploring your cognitive maps.
Let’s get started.
Any goals for 2010 yet? What about reinventing your business?
Let me share 25 ways on how you can get started. This is the first post in a 3 part series on how to reinvent your business. The series is build around the who-what-how framework. Your business is defined by who you consider being your customers, what you offer them and how you do create and deliver the value proposition. Before we start, I urge you to buy a good notebook (Moleskine seems to be a favorite all over the world at the moment). Keep it with you at all times. Print the strategies outlined here and stick them into your notebook. Write down everything that comes to your mind…let’s get started…
Before going into the details, let’s start with a more general approach. [continue reading…]
