Work & Cases
Luxembourg is a pretty small market. Most industries are dominated by a handful of companies. So is the market for job search portals. Monster.lu and jobs.lu are the leaders and have a combined market share of more than 80%. So how do you enter such a market? With a new business model.
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Ideas & Thinking
In part 1 of the reinventing your business series, I outlined 1 general approach to business reinventing, and 7 ways to invent new markets and customer segments, we could call it “market innovation”. This post will focus on your value proposition and I will describe 9 ways to value innovation and provide inspiration on how to enhance the value you offer: “Value Innovation”.
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