In part 1 of the reinventing your business series, I outlined 1 general approach to business reinvention, and 7 ways to invent new markets and customer segments, what I call “Market Innovation”.
This post will focus on your value proposition and I will describe 9 ways to “Value Innovation” and provide inspiration on how to enhance the value you offer.
Remember, reinventing your business is a matter of switching perspectives and challenging your mental models and the “way we do things around here”. It could well be that you employ #9 already, but then pick another one that suits you better. It’s not about implementing all 25 ways at the end. But it’s about choosing those that will bring you further. Also don’t go for the easiest one. Look at the list and think about which idea irritates you the most. Why is that so? What is your mental model in that area? Why don’t you believe that something like this can work? Why do you believe that others do work? Use the ideas not only to inspire yourself and your team, but also as a way of exploring your cognitive maps.
Let’s get started.
