--- title: Reshaping Strategy description: Reshaping Strategy A review and synthesis of the academic and managerial literature on strategic innovation. Strategy as practiced by companies today has m image: https://www.sniukas.com/hubfs/Imported_Blog_Media/63a08b7d9f904f628085778c_Reshaping%20Cover.png --- [Skip to the main content.](https://www.sniukas.com/articles/reshaping-strategy#main-content) [![](https://www.sniukas.com/hs-fs/hubfs/2026%20Logo%20Dr.%20Marc%20Sniukas-2.png?width=588&height=164&name=2026%20Logo%20Dr.%20Marc%20Sniukas-2.png)](https://sniukas.com) [![](https://www.sniukas.com/hs-fs/hubfs/2026%20Logo%20Dr.%20Marc%20Sniukas-2.png?width=588&height=164&name=2026%20Logo%20Dr.%20Marc%20Sniukas-2.png)](https://sniukas.com) - [About](https://www.linkedin.com/in/sniukas) - [Insights](https://makebetterstrategy.substack.com) [Let's Talk](mailto:hello@sniukas.com) Toggle Menu Toggle Menu [Let's Talk](mailto:hello@sniukas.com) - [About](https://www.linkedin.com/in/sniukas) - [Insights](https://makebetterstrategy.substack.com) - [Make Better Strategy](https://www.makebetterstrategy.com) - [LinkedIn](https://www.linkedin.com/in/sniukas) - [Substack](https://makebetterstrategy.substack.com) [Linkedin](https://www.linkedin.com/in/sniukas/) [YouTube](https://www.youtube.com/@marc_sniukas/videos) 1 min read # Reshaping Strategy [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) Dec 19, 2022, 12:00:00 AM [Strategy](https://www.sniukas.com/articles/tag/strategy) [Books](https://www.sniukas.com/articles/tag/books) ### Reshaping Strategy #### A review and synthesis of the academic and managerial literature on strategic innovation. Strategy as practiced by companies today has many flaws. "Reshaping Strategy" offers a new perspective, new tools, and ideas on how to address strategic issues for enabling new growth by developing fresh answers to the classic questions in strategy: what business are you in, who is your customer, and how to organize to fulfill customers' needs? **The book features three main parts:** - **Part 1** gives an overview of the current literature on the content and process of strategic management in general, followed by criticism in regard to the content, process, and tools used today. - **Part 2** gives a definition, as well as a detailed description of the content, process and context of strategic innovation. Furthermore it offers tools for assessing the innovativeness of strategies and a framework for thinking through the various issues involved in strategic innovation. - **Part 3** focuses on managerial implications. Each chapter contains not only practical advice on how to develop innovative strategies, but offers summaries, along with trigger questions to gain new insights and help challenge managers' and companies' mental models. #### Where to buy → [Amazon.com](https://www.amazon.com/gp/product/3639261100/ref=as_li_tl?camp=1789&creative=9325&creativeASIN=3639261100&ie=UTF8&linkCode=as2&linkId=LWYPSIJ6XDTZJPQU&tag=sniukas-20) → [Amazon.de](https://www.amazon.de/dp/3639261100/ref=sr_1_2?keywords=sniukas&qid=1580650267&sr=8-2) - [Tweet](https://twitter.com/share) [![The Art of Opportunity](https://www.sniukas.com/hubfs/Imported_Blog_Media/63a088a13cde59bd50037a00_AoO%20Cover%20Header.png)](https://www.sniukas.com/articles/the-art-of-opportunity) #### [The Art of Opportunity](https://www.sniukas.com/articles/the-art-of-opportunity) [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) : Mar 14, 2023, 12:00:00 AM “The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this... [Strategy](https://www.sniukas.com/articles/tag/strategy) [Innovation](https://www.sniukas.com/articles/tag/innovation) [Books](https://www.sniukas.com/articles/tag/books) [Read More](https://www.sniukas.com/articles/the-art-of-opportunity) [![Three Steps to Better Strategy](https://www.sniukas.com/hubfs/Imported_Blog_Media/63e0e67a6d4220593774f039_three%20steps.png)](https://www.sniukas.com/articles/three-steps-to-better-strategy) #### [Three Steps to Better Strategy](https://www.sniukas.com/articles/three-steps-to-better-strategy) [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) : Feb 6, 2023, 12:00:00 AM A practical guide on how to design and execute better strategies. In this free guide you will learn how to reboot your strategy with the Strategy... [Strategy](https://www.sniukas.com/articles/tag/strategy) [Read More](https://www.sniukas.com/articles/three-steps-to-better-strategy) [![How to Establish a Sound Strategy Process](https://www.sniukas.com/hubfs/Imported_Blog_Media/63e101a75d602224ccecef2a_Articles%20-%20Strategy-3.png)](https://www.sniukas.com/articles/establish-a-sound-strategy-process) #### [How to Establish a Sound Strategy Process](https://www.sniukas.com/articles/establish-a-sound-strategy-process) [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) : Feb 8, 2023, 12:00:00 AM The importance of strategy today. Strategy is now more critical than ever. In turbulent times the seduction to keep on doing what you're doing,... [Strategy](https://www.sniukas.com/articles/tag/strategy) [Read More](https://www.sniukas.com/articles/establish-a-sound-strategy-process) - [Home](https://www.sniukas.com) - [Privacy Policy](https://www.sniukas.com/privacy-policy) © 2026 The Sniukas Company [Linkedin](https://www.linkedin.com/in/sniukas/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dr. Marc Sniukas", "url" : "https://www.sniukas.com/articles/author/dr-marc-sniukas" }, "dateModified" : "2023-12-15T12:26:21.659Z", "datePublished" : "2022-12-18T23:00:00.000Z", "headline" : "Reshaping Strategy", "image" : [ "https://www.sniukas.com/hubfs/Imported_Blog_Media/63a08b7d9f904f628085778c_Reshaping%20Cover.png" ], "mainEntityOfPage" : { "@id" : "https://www.sniukas.com/articles/reshaping-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.sniukas.com/hubfs/2026%20Logo%20Dr.%20Marc%20Sniukas-2.png" }, "name" : "The Sniukas Company Sarl" } } ```