Old-School Strategy is Dead. We’re Building What Comes Next.
We founded Make Better Strategy to solve a frustrating problem:
Too many leaders are stuck with outdated methods—bloated planning cycles, 100-slide decks, and visions that never turn into action.
We believe strategy should make winning inevitable.
Not someday. But now.
Why Most Strategies Fail
Most leaders think they have a strategy. What they actually have is a wishlist:
Disconnected initiatives
Forecasts without focus
Decks no one looks at twice
A real strategy does one thing: It makes winning inevitable.
But to make strategy work, you need more than a vision. You need structure. You need clarity. You need a system.
Our mission
To equip leaders, teams, and organizations with the skills, systems, and structure to craft and execute strategy that actually works.
Through practical training, hands-on facilitation, and real capability building, we help our clients:
Think strategically
Lead with clarity
Drive growth and results—consistently
No corporate theatre. No consulting fluff. Just strategy that delivers.
The Better Strategy OS
Our core methodology gives you everything you need to design, execute, and live your strategy—without wasting time, money, or momentum.
We help you build:
A shared definition of strategy across your business
A structured framework to make smart, strategic choices
A repeatable process to activate strategy and drive results
Whether you’re an individual, a leadership team, or an entire organization—our mission is to help you lead with strategy, not just talk about it.
Ready to Make Better Strategy?
Master strategy. Lead with clarity. Drive real results.
Learn more about our solutions for individuals, teams, and organizations.
Strategy Training for Leaders
Learn how to design and activate winning strategies.
Strategy Made Simple—for executives, rising leaders, young professionals, and consultants.
Join the Better Strategy Circle to master the skills, tools, and systems to drive real results—without corporate fluff or an MBA. Become a true strategic leader.
Build strategy capabilities across your organization.
From strategy design and execution across business units and departments, to developing strategic leaders and scalable strategy systems—partner with us to embed strategic leadership and competence at every level of your organization.
Strategy Advisor | Author | Creator of the Better Strategy OS
For over 20 years, Marc has helped leadership teams at companies like BMW, DeBeers, Deloitte, HSBC, Danfoss, MTN, and more design and execute strategies that drive real growth, innovation, and transformation.
He’s the author ofThe Art of Opportunity(Wiley) and creator of theBetter Strategy OS—a practical, proven system that helps leaders make better strategy, fast.
Marc has taught strategy at leading business schools and worked with organizations across Europe, the Americas, Africa, Asia, and the Middle East—from global giants to fast-scaling hidden champions.
My background:
I bring 20+ years of experience in strategy, innovation, and leadership development, with deep expertise in helping companies unlock growth. My background includes:
Doctor of Business Administration (DBA), Alliance Manchester Business School – Researched how established companies drive new growth through strategic innovation.
Former Director at Deloitte – Led strategy and transformation projects for Fortune 500 companies.
Executive Education Faculty at Emeritus, Hult, Duke Corporate Education, and Luxembourg School of Business.
Board Advisor, Global Innovation Institute – Shaping the future of corporate innovation.
Certified Expert in Blue Ocean Strategy, Human-Centered Strategy, and Enterprise Design Thinking.
Published Author – The Art of Opportunity (Wiley), Business Model Innovation (Springer)
I’ve also trained extensively in systemic consulting, group dynamics, and design sprints—giving me the tools to help leaders not just design strategy, but execute it flawlessly.
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