About

Dr. Marc Sniukas

Dr. Marc Sniukas is the founder of Make Better Strategy and has spent more than 20 years helping CEOs and leadership teams design strategies that win and put them into practice.

His clients range from global corporations to mid-sized market leaders across industries, among them ABB, ArcelorMittal, BMW, Danfoss, Etisalat, HSBC, Lufthansa, McDonald’s, Roche, RTL Group, Sika, and Wienerberger, as well as institutions such as the OECD and the European Investment Bank.

Marc is the creator of the Better Strategy OS, a structured approach leaders use to make strategy a continuous part of how they and their organizations work. He has written several books on strategy, among them The Art of Opportunity (Wiley) and Business Model Innovation as a Dynamic Capability (Springer).

He teaches in executive education programs at Duke Corporate Education, Hult International Business School, and Emeritus. He has also taught on graduate and EMBA programs at institutions including Boston University, Tecnológico de Monterrey, the Vienna University of Economics and Business, and European Business School London.

Marc holds a DBA from Alliance Manchester Business School and an MBA from the Vienna University of Economics and Business. He is a certified Blue Ocean Strategy practitioner and trained in organizational development at the Salzburg Management School. He works in English, French, and German and is based in Luxembourg.