--- title: The Art of Opportunity description: “The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook t image: https://www.sniukas.com/hubfs/Imported_Blog_Media/63a088a13cde59bd50037a00_AoO%20Cover%20Header.png --- [Skip to the main content.](https://www.sniukas.com/articles/the-art-of-opportunity#main-content) [![](https://www.sniukas.com/hs-fs/hubfs/2026%20Logo%20Dr.%20Marc%20Sniukas-2.png?width=588&height=164&name=2026%20Logo%20Dr.%20Marc%20Sniukas-2.png)](https://sniukas.com) [![](https://www.sniukas.com/hs-fs/hubfs/2026%20Logo%20Dr.%20Marc%20Sniukas-2.png?width=588&height=164&name=2026%20Logo%20Dr.%20Marc%20Sniukas-2.png)](https://sniukas.com) - [About](https://www.linkedin.com/in/sniukas) - [Insights](https://makebetterstrategy.substack.com) [Let's Talk](mailto:hello@sniukas.com) Toggle Menu Toggle Menu [Let's Talk](mailto:hello@sniukas.com) - [About](https://www.linkedin.com/in/sniukas) - [Insights](https://makebetterstrategy.substack.com) - [Make Better Strategy](https://www.makebetterstrategy.com) - [LinkedIn](https://www.linkedin.com/in/sniukas) - [Substack](https://makebetterstrategy.substack.com) [Linkedin](https://www.linkedin.com/in/sniukas/) [YouTube](https://www.youtube.com/@marc_sniukas/videos) # The Art of Opportunity [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) Mar 14, 2023, 12:00:00 AM [Strategy](https://www.sniukas.com/articles/tag/strategy) [Innovation](https://www.sniukas.com/articles/tag/innovation) [Books](https://www.sniukas.com/articles/tag/books) ![AoO Cover](https://www.sniukas.com/hs-fs/hubfs/Images/Books/AoO%20Cover.png?width=1000&height=550&name=AoO%20Cover.png) - Amazon #1 Best-selling new release on innovation - Amazon Top 5 on innovation - Amazon Top 10 on strategic management - Amazon Top 10 on strategy & competition - 800CEOREADS business books to watch   > ### “The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook to growth is bound to be an executive reference for many years to come.” *— Deryck J van Rensburg, Dean Emeritus of Pepperdine Graziadio Business School, Former President Coca-Cola Global Ventures*   ‍ #### → [Download a free chapter](https://www.theartofopportunity.net/free-chapter) - [Tweet](https://twitter.com/share) [![Business Model Innovation as a Dynamic Capability](https://www.sniukas.com/hubfs/Imported_Blog_Media/63a08bbdb2d3dd8fdfcaf44a_BMI%20Cover.png)](https://www.sniukas.com/articles/business-model-innovation-as-a-dynamic-capability) #### [Business Model Innovation as a Dynamic Capability](https://www.sniukas.com/articles/business-model-innovation-as-a-dynamic-capability) [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) : Feb 1, 2023, 12:00:00 AM Business Model Innovation as a Dynamic Capability A doctoral thesis on how established companies design and implement new business models. In this... [Strategy](https://www.sniukas.com/articles/tag/strategy) [Innovation](https://www.sniukas.com/articles/tag/innovation) [Books](https://www.sniukas.com/articles/tag/books) [Read More](https://www.sniukas.com/articles/business-model-innovation-as-a-dynamic-capability) [![Reshaping Strategy](https://www.sniukas.com/hubfs/Imported_Blog_Media/63a08b7d9f904f628085778c_Reshaping%20Cover.png)](https://www.sniukas.com/articles/reshaping-strategy) #### [Reshaping Strategy](https://www.sniukas.com/articles/reshaping-strategy) [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) : Dec 19, 2022, 12:00:00 AM Reshaping Strategy A review and synthesis of the academic and managerial literature on strategic innovation. Strategy as practiced by companies today... [Strategy](https://www.sniukas.com/articles/tag/strategy) [Books](https://www.sniukas.com/articles/tag/books) [Read More](https://www.sniukas.com/articles/reshaping-strategy) [![Strategy is about Innovation. Innovation is about Transformation. And Transformation is about Leadership.](https://www.sniukas.com/hubfs/Imported_Blog_Media/63e0d821a0956f493198cb86_Concepts%20-%20Strategy-3.png)](https://www.sniukas.com/articles/strategy-is-about-innovation-innovation-is-about-transformation-and-transformation-is-about-leadership) #### [Strategy is about Innovation. Innovation is about Transformation. And Transformation is about Leadership.](https://www.sniukas.com/articles/strategy-is-about-innovation-innovation-is-about-transformation-and-transformation-is-about-leadership) [![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) : Feb 7, 2023, 12:00:00 AM When people ask me about what I do, I tell them that I help with strategy, innovation, transformation, and leadership. More often than not, they... [Strategy](https://www.sniukas.com/articles/tag/strategy) [Transformation](https://www.sniukas.com/articles/tag/transformation) [Innovation](https://www.sniukas.com/articles/tag/innovation) [Leadership](https://www.sniukas.com/articles/tag/leadership) [Read More](https://www.sniukas.com/articles/strategy-is-about-innovation-innovation-is-about-transformation-and-transformation-is-about-leadership) - [Home](https://www.sniukas.com) - [Privacy Policy](https://www.sniukas.com/privacy-policy) © 2026 The Sniukas Company [Linkedin](https://www.linkedin.com/in/sniukas/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dr. Marc Sniukas", "url" : "https://www.sniukas.com/articles/author/dr-marc-sniukas" }, "dateModified" : "2023-12-19T09:40:21.400Z", "datePublished" : "2023-03-13T23:00:00.000Z", "headline" : "The Art of Opportunity", "image" : [ "https://www.sniukas.com/hubfs/Imported_Blog_Media/63a088a13cde59bd50037a00_AoO%20Cover%20Header.png" ], "mainEntityOfPage" : { "@id" : "https://www.sniukas.com/articles/the-art-of-opportunity", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.sniukas.com/hubfs/2026%20Logo%20Dr.%20Marc%20Sniukas-2.png" }, "name" : "The Sniukas Company Sarl" } } ```